26 Feb 2013 9:40 AM | Administrator . (Administrator)


February 22, 2013 (Moline, Ill.)
– The 11th annual meeting of the Global Rental Alliance (GRA) was held last week at The Rental Show 2013 in Las Vegas.

All GRA member associations were present, including: European Rental Association (ERA), Belgium; Hire Association Europe (HAE), U.K.; Hire & Rental Industry Association Ltd. (HRIA), Australia; Hire Industry Association of New Zealand (HIANZ); Associaçào De Locadoras, Brazil (ALEC); Canadian Rental Association (CRA); and American Rental Association (ARA). Representatives included the association officers and/or chief executives/staff.

Agenda items discussed in detail during the full day meeting focused on advancing the success of members of the individual associations and perpetuating the rental concept throughout the world. Current member priorities within the associations were shared. Topics addressed included technological trends in the industry and status of implementation in the associations, safety and regulatory matters, and the GRA International Rental Business Leadership Program. The agenda also included a review of the global survey initiative undertaken by the Global Rental Alliance, with release of a combined rental revenue figure among the GRA associations representing $66 billion, as of year-end 2011.

The meeting included a presentation by John McClelland, ARA Vice President, and Scott Hazelton, Senior Director of IHS Global Insight, on ARA’s new initiative, “ARA Equipment Rental Penetration Index™”, which provides the industry with a new method of measuring and forecasting equipment rental penetration. The basic concept is to measure the amount of equipment that is rented as a percentage of total construction equipment. The Global Rental Alliance members will continue to have dialogue on the level of rental penetration within their respective countries. All associations are committed to increasing rental penetration on behalf of their membership through their program work.

Considerable discussion was held on current member programs within the associations, with a focus on marketing the rental concept. Information and materials were shared that can be adapted within the respective associations to supplement current programs. Conference dates and programs of the respective associations were reviewed.

The purpose of the Global Rental Alliance is to increase the profile of equipment rental worldwide and to build global understanding of the industry. It is a partnership of rental associations from around the world that meet semi-annually and share information on program initiatives throughout the year. The unity of this group has brought about an increased awareness of overall priorities internationally, adding to the strategic outlook and resources of each rental member association.

Pictured (L-R):

Phil Tindle, General Manager, and Tim Mikkelsen, President, Hire Association of New Zealand (HIANZ); Jeff Campbell, President, and Marc Mandin, Vice President, Canadian Rental Association (CRA); Terry Douris, Past President and Chairman, Hire Association Europe (HAE); Mike Flesher, Chairman of the Board, American Rental Association (ARA); Graham Arundell, Managing Director, HAE; James Oxenham, Operations Manager, Hire & Rental Industry Association Ltd., Australia (HRIA); Chris Wehrman, Chief Executive Officer, ARA; Peter Lancken, Chairman, Kennard’s Hire, representing HRIA; Michel Petitjean, Secretary General, European Rental Association (ERA); Mark Scarce, President, HRIA; Marco Aurélio da Cunha, Presidente, and Fernando Forjaz, Director, Associaçào De Locadoras, Brazil (ALEC).

About the Global Rental Alliance

The Global Rental Alliance consists of seven independent equipment rental/hire trade associations that have joined together to increase the understanding and concept of rental worldwide. They are: European Rental Association, Belgium (ERA); Hire Association Europe, U.K. (HAE); Hire & Rental Industry Association Ltd., Australia, (HRIA); Hire Industry Association of New Zealand (HIANZ); Associaçào De Locadoras, Brazil (ALEC); Canadian Rental Association (CRA); and American Rental Association (ARA). Each organization has as its members, businesses that rent equipment to the general public and suppliers that manufacture equipment that is part of the member business rental inventory. While inventories differ somewhat within each country, they essentially include equipment rented to the construction, homeowner, and special event and party industries.

For more information about the Global Rental Alliance or the International Rental Business Leadership Program, reference the Alliance website at or contact Kathy Nicoletto, Global Rental Alliance liaison and ARA special assistant to the CEO (see contact information below).


Kathy Nicoletto, American Rental Association (; Ph: 800/334-2177, ext. 265).

For more information about the ARA Equipment Rental Penetration Index™, contact John McClelland (

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