

Tool Hire Taranaki - Charlotte & Daniel Lock
A decade of success and expansion
Celebrating 10 years in business is no small feat, but for Charlotte and Daniel Lock, the dynamic duo behind Tool Hire Taranaki, the milestone is just the beginning.
From humble beginnings to growing into one of Taranaki’s leading equipment hire businesses, the Locks have gone from strength to strength.
Tool Hire Taranaki’s journey began with a significant personal challenge. Daniel, a successful builder with over a decade of experience, was sidelined by a severe back injury.
Faced with an uncertain future, Daniel and Charlotte chose not to dwell on their misfortune. Instead, they pivoted, turning Daniel’s extensive collection of tools—and his friends’ growing habit of borrowing them—into a new venture.
In 2014, just a month after deciding to start a hire business, Tool Hire Taranaki opened its doors in a small shop in Strandon, New Plymouth.
With Daniel managing operations and Charlotte handling the administrative side, the couple was determined to make their new business a success.
What began with a single digger has now expanded into a fleet of more than 20 diggers and over 1,500 tools and equipment items, including scissor lifts, trailers, and landscaping tools.
Their client base consists of about 80% tradespeople and 20% DIY enthusiasts, all of whom benefit from the fast, reliable service that Tool Hire Taranaki has become known for.
A growing team and a new space
Ten years have seen the business grow and the team expand; the original three-person operation (which boasted Daniel’s 85-year-old dad) now boasts a team of 14, including family members like their nephew, Jackson Davey.
The Locks take pride in the family-oriented culture they’ve cultivated at Tool Hire Taranaki, with Daniel still being the friendly face customers see when they walk through the door, while Charlotte works diligently behind the scenes managing marketing, social media, and other administrative tasks.
Read the full story from Charlotte and Daniel Lock on page 22 in the December 2024 Issue 24 magazine.